Thursday, October 30, 2008

Forrester Day 2 Summary

Day 2 wrapped up the 2008 Consumer Forum. Here's the summary (typos included free of charge!):

  • Consumer 2018: Separating fact from fad (here)
  • Using digital channels to fuesl the world's largest airline (here)
  • Embracing the multichannel customer (here)
  • Why we buy: the science of shopping (here)
  • CRM 2.0: Managing relationships with customers of the future (here)

And in case you missed it, here's was Day 1

Day 1 included:
  • Four ways to identify and satisfy consumer needs for the future (here)
  • The view of change from NBC television's position (here)
  • A poorly defined customer 200.0 from Acxiom (here if you dare)
  • Enthusiastic description of Blockbuster as multi channel distribution network (here)
  • Keeping consumers happy in a cross channel world (here)
  • Using social media to evolve consumer insight (here)
  • Qualitative, Quantitative and Ethnographic maket research approaches (here)
And the highlight of highlights was Patsy winning the Amazon Kindleby texting a promo code during the Acxiom session!

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