Forrester Day 2 Summary

Day 2 wrapped up the 2008 Consumer Forum. Here's the summary (typos included free of charge!):

• Consumer 2018: Separating fact from fad (here)
• Using digital channels to fuesl the world's largest airline (here)
• Embracing the multichannel customer (here)
• Why we buy: the science of shopping (here)
• CRM 2.0: Managing relationships with customers of the future (here)

And in case you missed it, here's was Day 1

Day 1 included:

• Four ways to identify and satisfy consumer needs for the future (here)
• The view of change from NBC television's position (here)
• A poorly defined customer 200.0 from Acxiom (here if you dare)
• Enthusiastic description of Blockbuster as multi channel distribution network (here)
• Keeping consumers happy in a cross channel world (here)
• Using social media to evolve consumer insight (here)
• Qualitative, Quantitative and Ethnographic maket research approaches (here)

And the highlight of highlights was Patsy winning the Amazon Kindleby texting a promo code during the Acxiom session!