Tuesday, November 04, 2008

Mobile Video: an army of amateurs

Comscore has released its latest 3-month stats on mobile video use and the numbers are interesting for two reasons:

1. More than one-third of all mobile subscribers in the US have watched video on their device
2. Amateur video clips represent the most viewed type of video followed by music and comedy videos

While a single data point certainly does not equal a trend, the growing number of mobile subscribers accessing video supports the notion of anywhere, anytime, anydata connectivity becoming the expectation. 

It also speaks to the growing value that people are finding in their mobile devices, making the mobile device something most would have difficulty giving up (see here for data on wants vs. needs). 

The predominance of amateur and short form video, combined with the resistance to marketing on mobile devices, suggests marketers will have to find ways to engage amateur's (customers?)--either as content providers or as willing participants in the distribution of any mobile videomarketing effort.

Prior postings on mobile here and here.

Comscore press release here

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