Tuesday, October 14, 2008

The experiment: R+KU

Last week we used the blog as a tool for our R+K University* attendees. 

The challenge was fairly simple: each of four teams was to generate content for this blog or create a Google AdWord campaign. The team that generated the biggest bump in site activity (i.e., visits) over the established baseline wins. No rules, no guidance, just good old figure it out yourself learning.

We'll announce the winners in today's session on Measurement...and post the results here in realtime.

The purposes of the exercise included:

  1. Awareness of the blog and search tools
  2. Experience in colloboratively developing online campaigns
  3. Preparation for measurement against objectives
Stay tuned!

*R+KU is our agency's internal training program for new employees. Over the course of 10 weeks, 20 or so new employees get exposed to the various philosophies, processes and people that make the agency what it is.

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