Wednesday, October 22, 2008

Apple advertises the value of...advertising

Apple's quick comeback in the escalating advertising war with Microsoft seems to question the value of advertising in attempting to define the brand experience... 

An interesting attempt by Apple to define Vista as 'broken'...a much narrower definition of the battle than when it was then entire PC vs. Mac hardware/OS combo...if you are Apple, that pile of advertising money probably looks like a lot.

No comments:

Post a Comment