Keeping Ahead of Tomorrow's Customer
- Starting off with reference to 'elephant in the room' (no John McCain isnt here!)...the downer jones industrial average and its impacto on all of us.
- I hope they didn;t have to revise their presentation much...
- Are people fundamentally different? No, she says, when it comes to certain things...obviously referring to 'people' generally as opposed to people individually.
- What's changed? Active media consumption vs. passive...hmm.
- Nice chart of internet penetration and broadband...the broadband curve is rapidly apporaching the internet penetration curve.
- We can;t predict the market, but we can forecast customer behavioral trends.
- Customer data is the key to these predictions..er, I mean forecasts.
- The case is made that behavioral trends are happening independent of economic cycles (but have we really had a realistic economic cycle in the last 15 years?).
- The peril of short term thinking..not staying ahead of your customers.
Onward
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