Thursday, November 06, 2008

Newsmagazines dis paper: Life imitates...gaming

Our Public Relations director, Deron, forwarded an article about US News and World Report's decisions to refocus from its print versions of the #3 news magazine in favor of the the process pursuing something they call Journalism 5.0 (I must have missed versions 2.0-4.9?).

Combatting the same declining readership/decreasing ad revenues as their print newspaper peers, the decision seems appropriate if not a bit overdue...though the article did not go so far as to say that USNWR will abandon print (as the Christian Science Monitor has) ti clearly appears that standing one's traditional ground is going to be more difficult.

Here's what came to mind when the article made it's way to me: Substitute the web as the weapon and it seems to me that the last print pub standing gets pwnd by the N00b.


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