I've always harbored a suspicion that the brand logo on my shirt was free marketing for the company when I wore the garment...why not pay me to wear a logo'd version of the apparel?
In the new era of consumer control, here's someone making a run at that model:
Girl inYour Shirt
For $75/day, this enterprising girl will wear your shirt (you provide the shirt). The line extensions are obvious:
Guy in your car...Mom in your movie...Dad in your bar....and a new interpretation of one's willingness to 'walk a mile in your shoes'.
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