Friday, November 14, 2008

You-pay-me brand marketing

I've always harbored a suspicion that the brand logo on my shirt was free marketing for the company when I wore the garment...why not pay me to wear a logo'd version of the apparel?

In the new era of consumer control, here's someone making a run at that model:

Girl inYour Shirt

For $75/day, this enterprising girl will wear your shirt (you provide the shirt). The line extensions are obvious:

Guy in your car...Mom in your movie...Dad in your bar....and a new interpretation of one's willingness to 'walk a mile in your shoes'.

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