Monday, July 07, 2008

Mobile is not a device

An interesting look at the evolution of the mobile phone handset in the video below (in what may be a Nokia video).

When people have the freedom of movement...and the power of taking their communications with would seem that marketing communications must be as diversely mobile as the people it seeks to engage.

A few favs:

  • I didn't get my first camera-enabled phone until 2002...a year after they were introduced in Japan.
  • Text messages...more than 1.9 trillion were sent in 2007...up form 500 billion in 2004.
  • The value of a consulting company's forecast? Well, in 1990 McKinsey and Company forecast a worldwide market of 900,000 phones in 2000...that many phones are sold every 3 days!

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