Monday, March 10, 2008

Top Secrets

Frank Warren who created Post Secrets discusses where it came from and what he thinks secrerts mean to people.

Like the Zuckerberg keynote, there was a bit of audience upstaging that took place during the audience question segment...Someone had a secret…they took the mike and asked a woman in the audience to marry him. She said...yes.

Anyway, an interesting notion about why the popularity of the Post Secrets site also came up in audience discussion...the idea that there is an intimacy revolution…people seeking authenticity (e.g., sharing secrets, posting photos on myspace). Brought to Warren's mind that post secrets is a brand, but, in the search for authenticity and open source and community, this brand exists outside the realm of commerce. Can you put a price on passion and connectedness? That would be the question I guess.

If you are not familiar, people send their secrets via postcards that they make...very artful in many instances. Original project was set up because he handed out cards and got about 90 that were used in an exhibition. But then he continued to receive them…word of mouth…so he created blog to post what he got. The group organizes itself as it develops around community functions online. He allowed the band All American Rejects ((dirty little secret)) to use postcards from the project in their video for no money…just a contribution of $2000 to suicide prevention hotline organization.

A couple of the funny secrets (many are serious or sad) included:

“I serve decaf to customers who are rude to me. “

“You called me an idiot…oops! I sent your bags to the wrong destination. I guess you are right.”

In the spirit of Picasso’s quote about there being an artists in everyone, Warren hopes that the idea and the site/books that connect us to each our common secrets will expand the role of art in the world and the people who the world sees as artists.

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