Saturday, March 08, 2008

Managing the media blur...

The panelists, Quentin Hardy (Silicon Valley Editor of Forbes Magazine) and Douglass Merrill (CIO and VP Engineering of Google) await the crowd, like fathers makenzie...the presentation will be run from a MacBook Air, so it has to be good ;)

Co-branding works for many companies. Apple, Forbes and Google all have stellar brands, brought together on one stage. Unfortunately, in this session only the Apple MacBook Air delivered to expectations. The panelists, and the brands they represent (themselves?) are pretentious, smug, patronizing, and pedantic...

But other than that, I think they really just weren't very well prepared. But here are a few of their comments anyway:

Technology has changed society previously…for instance the printing press. (newsflash)

The future always shows up with big chunks of the past in it. (and then its the past)

Key mechanical innovation has unanticipated social change. (like war photography)

Web 1.0 imitates the past…it looks like print and radio and tv. Now, Web 2.0 is enabling neighborhoods…of trust, of interest, of involvement

Information in itself is valueless. Only when it enables action does it have value…but information overload is nothing new. We just talk about it more now.

Authority is a relative scarcity.

A vigorous debate takes palce about the merits of 'every citizen having a voice as a journalist' vs the idea of 'quality editing and filtering'. Tools enable a merging of some of this via collaborative knowledge vetting (like Wikipedia), tagging, and search.

Audience questions didn't save this session. Sorry guys. I'll still read Forbes and use Google though. On my PC :)

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