Twitter for Business: Why free isn't always good

Over the last year, we've posted on and about Twitter, Tweetathons and various approaches to always-on information-sharing with Twitter. Even staid agri-businesses, like Monsanto, now have Twitter accounts (here).

Twitter, though, still isn't quite ready for primetime business success. Again this morning... 

 

Social media may not be about marketing (here), but Twitter seems continually to remind us why it's still a free service.

And, yes, the Skittle campaign may be to blame (here).