Friday, September 12, 2008

Microsoft Ad, part deux: Uncut

UPDATE: Well, that's interesting. Apparently, all the YouTube versions of the ad were pulled own from YouTube....then put back up. Go figure. Hmmm.

The second installment of CPB's work for Microsoft it's uncut 4m35s version (obviously made for the web). 

Is it a branded house? A house of brands? Slice of life...humor...whazzit?  Maybe the point is to get people to talk about the ad (how does that sell?)...awareness is certainly not an objective for MS. Maybe it's a perception play (evil corporation become real people?)...certainly a counter to the smug Apple dude...but $300 mil is a lot of coin to drop on trying to create a perception that is more powerfully set by the actual product experience. Or perhaps...conspiracy theorists might suggest that CPB is being paid by Apple.


  1. Okay, that is damn funny. I don't know what it means, but if they did a sitcom, I'd watch it.

  2. This much I know. For the first time in a long time, I feel a small pang of affection for a widely reviled, fairly faceless monolith.

    I already know what they make, I already know what they sell. But now I know they're willing to let down their hair a bit and have fun. It makes me like them, just a little more than yesterday.

    And that's no mean feat.