Wednesday, April 23, 2008

Viral marketing for the uninfected

As much as I decry use of the wholly unhygienic term 'viral' to describe marketing--especially online--Facebook recently released it's 'Insider's Guide to Viral Marketing'. Go ahead, take one down, pass it around...99 (billion) copies of the guide on the wall.

Specifically the guide describes how to use Facebook Pages (as distinct from your Facebook profile) for marketing your business. Nothing earth shattering. Could have been just as easily titled "Facebook Pages for n00bs" but that might get them pwnd for being 1337 ists.

On the other hand, it's a nice, concise guide for initiating a dialogue with the uninitiated, especially in client organizations where the Facebook platform may be viewed as something that 'the kids do'.

As Facebook the company evolves, they are clearly building a platform (i.e., a network) for enabling the social connections that make all of us--of any age--human. Marketing is just one more application running on the social network.

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