Tuesday, April 22, 2008

ID10T error?

From the "no duh" files comes this gem: Men are not idiots. Some are, some of the time, of course. Then again, everyone is at one time or another. So why is there so much advertising that plays men as the fool? Advertising Age firmly grasps the obvious here

Priceless quote:

"The evidence is clear: "Man as idiot" isn't going over very well these days. "

Did it ever? Or was that only before there was evidence? Hasn't it always been unfashionable to stereotype--or to insult--your potential customers? Maybe it should be.

Technology-centric, name calling, headline reference here

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