Thursday, January 22, 2009

Things I'd like to know: The value of time?

Questions I'd like answered for a Thursday morning:

Is YouTube a time machine?

Seems the site is capturing 15 hours of uploaded video--much of it with music--every minute of the day. That's 2.46 years worth of video every single day. That's alot of clutter to shout through...and alot of potential time to spend with a network that lets you decide whats on. No wonder they call it 'consumer control'.

What's would you do for a Klondike bar...or a Tweet..or a positive review?

Seems Belkin has been paying $0.68 for positive reviews of its electronic gear on Amazon (here). In an era of transparency (thanks to the ubiquitous, always on network), you'd think this type of old school marketing + PR would have died already. Paying people for their time is one thing...paying for a product review seems like a misguided shortcut.

And in another real world experiement, we confirm the power of pride as a motivator for directing where people spend their time. Seems someone (many?) has been offering to pay for people to use Twitter to vote for their entry in the Shorty contest (a contest for short prose via Twitter. What were you thinking?)...a contest with no prize money, no swag...just being able to say 'I won'. Price for each vote: $0.48. Getting to say you won: Priceless (apparently).

Sounds alot like a calendar contest we ran a few years ago: our analytics data showed that some people spent as many as 8 hours of their day voting to get their pet's picture included on a calendar! Now that's the power of pride.

When does late become too late?

Remember the venerable encyclopedia? Or the last time you actually opened one? Yeah me neither. I have a stack of them in my basement (they've been for more than a year having migrated, unused, from a book shelf to a corner by the sump pump...I haven;t found the time to get them to the county recycling station).

Well, Encyclopedia Britannica 2.0 is launching online...and they are throwing down the challenge to Wikipedia (here). Seems like a good idea if they had started 5 years ago. Now, if they can just convince everyone to start their Google search with 'Encylopedia Brittanica'...

Gratuitous YouTube headline link:

1 comment:

  1. I'm thinking Mr. James Andrews, the Ketchum VP who tweeted negative thoughts about the headquarters of one of the agency's top clients (FedEx), now has a better understanding of the value of time. Oh, and did I mention that Andrews was in Memphis to talk about social networking to FedEx. You can get all the details at David Henderson's blog (

    Oh the power and growth of social networking...