Thursday, December 04, 2008

The end of slideshows: A world premiere

Tired of trying to make powerpoint move? Not sure you have the creative genetics to make your photogallery project groove?

Animoto is feeling you. Boldly proclaiming "the end of slideshows" Animoto provides a web-hosted application that takes your tired, poor, huddled images and turns them into shining beacons of slideshow movie creativity...with optional DVD quality no less.

The secret sauce (so they say) is that Animoto analyzes your images and then applies algorithms created by real life creative geniuses (directors) to devise a one-of-a-kind movie--complete with transitions, effects and edits all based on your images. And there's more!

Got an ear for a tune? You can upload your own Emmy-winning musical score, or just plain tune, or you can select from Animoto's pre-licensed music (available in a variety of styles from classical to hiphop to, well let's just call it electronic metal).

I created a demo video using random images from my computer (I was curious how Animoto's algorithm would treat them). The entire process to create my 23-second masterpiece took a grand total of 275 seconds (not counting Animoto's rendering time of 5 minutes...which was plenty of time to delete the holiday spam in my inbox).

So what?

Though the output reflects the input mostly, it also reflects an improved end to the one that requires more time or money than you have.

By embedding the expertise of video professionals in software, Animoto creates a tool that gets a job done: all without a battle of wills over creative control. It certainly won't replace professionals in those situations that require them...but it will make a lot of amateurs look a lot better...and like so many other applications of cheap computing, client expectations of cost and complexity will be influenced by consumer tools like Animoto.

And unlike iMovie, Windows Movie Maker or other consumer tools for stringing together the pretties, the hosted application approach of Animoto means it can be done without a wire and without software.

And without further hesitation, I bring you the world premiere of the Animoto collaboration entitled...Demo*

*Bonus points for anyone who can identify with reasonable accuracy more than 5 of the 9 images in this visually stunting movie.

1 comment:

  1. Recently there has been quite a bit of discussion, among the Bayer team leads, about improving our presentations and eliminating some of the "death by PowerPoint" meetings. This could prove to be a valuable tool in our quest for better presentations.
    P.S. do I lose points for the assumption that I was viewing a Spike Lee demo instead of a JH productions demo?