VP Digital Content
Fundamental Shifts
- DVRs...34% of people who watch The Office watch it when they want [Death, rhymes with breath, of appointment television]
- Broadband...>half of homes have it...consumers able and willing to watch video online...have to find new ways to give consumers content when and where they want it [hmm...really?]
- Adoption rates of technology increasing [or time to reach critical mass of adoption is decreasing]
- Changing attitudes toward television...attention shifting while multiple screens are competing for attention...engaging and active experience rather than passive, network controlled experience
So what are they doing giving all this?
- Accomodating the wired [wireless??] consumer. They've invested in building nbc.com as a destination site...28.8 million short form video streams in September. Average visitor spending 80+ minutes each per month [which is one third of the daily TV average according to the Ball State Media Consumption study]
- Interestingly, Heroes had 24.5 Million viewers for TV...8.1 Million viewed it online.
- Online reach is extending reach, not cannibalizing it [for now].
- Example of interactivity: dundermifflininfinity.com Enabling people to create their own virtual office with content they wouldn;t get simply watching the show.
- Hulu...a syndication platform where users can ingest content where they are [ingest...consume...traditional terms for media imo].
- NBC Universall Digital Studio: Create original digital-only content produced with brands, marketers and writers working together.
[gotta take a break and find a power outlet]
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