- Four ways to identify and satisfy consumer needs for the future (here)
- The view of change from NBC television's position (here)
- A poorly defined customer 200.0 from Acxiom (here if you dare)
- Enthusiastic description of Blockbuster as multi channel distribution network (here)
- Keeping consumers happy in a cross channel world (here)
- Using social media to evolve consumer insight (here)
- Qualitative, Quantitative and Ethnographic maket research approaches (here)
And the highlight of highlights was Patsy winning the Amazon Kindle by texting a promo code during the Acxiom session!
Day 2 Promises:
- Consumer 2018: Fact from Fad
- Using digital channels to fuel the world's largest airline (AMR)
- Embracing the multichannel customer
- Shopping as the dipstick of social change
- Afternoon breakout sessions
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